@BPGLOBALPR admits on twitter about the disaster off the Gulf Coast….but its satirical nature enlightens twitter fans the obvious….its not really BP. On June 14 2010 Time magazine published an article www.time/tunein about the “Soul of Twit” and stars @BPGLOBALPR. How far will online media (Corporate PR) go? Online interactive media like the one in question can really influence and inform the public on what’s really going on when the authorities aka government and corporations don’t want to talk.
By this time we all know that BP is not reveling the real statistics and information on what’s really happening on the coast. Our government has given a seemingly vague response and all in all we stand only with an idea of the degree of what kind of a disaster it is, but not really. Twitter, an online media interactive tool, opens the floor for authors, journalist, researchers and individuals to speak their minds in 140 characters. @BPGLOBALPR was a twitter account that was opened just as these information mishaps regarding the oil spill disaster started popping up. Its satirical and funny twits tell us all the 411 on what’s going on or what could be going on at BP (depending on who is behind this account).
These “fake” accounts are an opportunity for corporations to market there product or hurt someone else’s. It could provide useful information or it could provide misinformation. This is why corporations should open a twitter account and be relatively active before someone else gets ahead of the game. In the case of BP, I’m glad this happened, whom ever is behind this and even if the information might be off someone is opening another stream of information other then the censored ones on television. But, in other cases it could really hurt the brand image.
Tuesday, June 8, 2010
Tuesday, June 1, 2010
Response: Does Every Internet website NEED an Interactive Community?
Every Internet website does not NEED an Interactive Community. I believe not every person is going to be comfortable in creating an interactive profile in every site they visit for information. Furthermore, not every individual is going to have the patience or the time to upload pictures, comments or chat every website they visit. Individuals tend to select their main websites and their specific few interactive communities they would like to participate, but most wont join all of them.
As we have notice with time many successful websites have been integrating an interactive community in some form or another. There is no doubt, that by doing this consumers feel more intouch with the website or the product in question. Having said that many content-based website as well as products reject the idea of an interactive website unless your content is free from controversy, politically correct or simply indespensable to consumers. Due to the fact, that the product or content is exposed to both positive and negative reactions.
There are online newspapers ( dominicanoshoy.com, accionverde.com) where comments from readers can be posted after each article. This can favor the vistor of the website by exposing the opinions of the readers of such website, but if the visitor does not agree or does not like the nature of the comments or the general ideals chances are many visitors wont be visiting the site often. In sum, I believe interactive communities for websites used strategically (depending the nature of the website) can make the website successful, but is not always a good move.
As we have notice with time many successful websites have been integrating an interactive community in some form or another. There is no doubt, that by doing this consumers feel more intouch with the website or the product in question. Having said that many content-based website as well as products reject the idea of an interactive website unless your content is free from controversy, politically correct or simply indespensable to consumers. Due to the fact, that the product or content is exposed to both positive and negative reactions.
There are online newspapers ( dominicanoshoy.com, accionverde.com) where comments from readers can be posted after each article. This can favor the vistor of the website by exposing the opinions of the readers of such website, but if the visitor does not agree or does not like the nature of the comments or the general ideals chances are many visitors wont be visiting the site often. In sum, I believe interactive communities for websites used strategically (depending the nature of the website) can make the website successful, but is not always a good move.
Wednesday, May 26, 2010
A response to Friends without borders: Facebook as a social media networking
On May 21st 2010 TIME magazine dedicated its cover and main story to Facebook which is the biggest and fastest growing online media network today. Founded by now 26 year old Mark Zuckerberg in his Harvard undergraduate dorm room as a way to connect to other Ivy League students, Facebook is now …”The words third largest country by population.” This fast pace growth of this online network is confirmation of the thirst for online information and accessibility of today’s world.
The article emphasizes on the cultural shifts that has happened throughout the last decades and dwells on the fact the so many of us are so much more comfortable living our life’s online. Relating this to what we have constantly asked ourselves in the classroom will online media eventually take over written? I would definitely go further by questioning the fact that online social networking could substitute our social life’s concerning dating and meetings. More so, brands should defiantly thrive to become a part of social networking in order to get that competitive edge or at the rate we are going …..in order to compete with other brands.
Participating on an online social network like facebook on a personal level is a norm. Those who are not on it could be considered outcasts or not intune with today’s world. Eventually, this will happen with brands and products and maybe even news. Which makes me think of another subject we have discussed in class…will we have to pay to be on Facebook in the future? The article does not go so far ahead in telling us this information, but one can wonder. With so much news accessibility and free online marketing, interacting, selling and buying on one social media network…..who will eventually pay for all of this? Ones we are hooked up with so many friends and online appointments and entertainment will we have the power to just turn our backs on it or will we eventually end up paying?
The article emphasizes on the cultural shifts that has happened throughout the last decades and dwells on the fact the so many of us are so much more comfortable living our life’s online. Relating this to what we have constantly asked ourselves in the classroom will online media eventually take over written? I would definitely go further by questioning the fact that online social networking could substitute our social life’s concerning dating and meetings. More so, brands should defiantly thrive to become a part of social networking in order to get that competitive edge or at the rate we are going …..in order to compete with other brands.
Participating on an online social network like facebook on a personal level is a norm. Those who are not on it could be considered outcasts or not intune with today’s world. Eventually, this will happen with brands and products and maybe even news. Which makes me think of another subject we have discussed in class…will we have to pay to be on Facebook in the future? The article does not go so far ahead in telling us this information, but one can wonder. With so much news accessibility and free online marketing, interacting, selling and buying on one social media network…..who will eventually pay for all of this? Ones we are hooked up with so many friends and online appointments and entertainment will we have the power to just turn our backs on it or will we eventually end up paying?
Social Media Necessary for Brand Success or NOT?
In today’s world social online media is definitely needed for your brand to thrive. Through the social online media brands are reaching customers at there homes and workplaces far more frequently than television. Costumers and employees are interacting daily solving product or brand issues as well as introducing new markets and gaining rapid popularity. Nevertheless, brands can still survive without social media, but are soon left behind by those who are thriving in the social online media world.
Yet, being on line can make the brand, but it can also break it. Once online Brands have to work harder at always having something to say everyday, in order to keep their image current, being just present isn’t going to portray the ideal image of the brand. More so, other brands can easily tint your image if your response to the online social networking is slow or simply just not engaging. Rapid and quick responses to customer dissatisfaction and negative implications have to be upbeat and well turned-out in order to further attract other consumers.
Surviving while not online is possible, but defiantly not a good strategy, for competitors in almost every brand join social online media daily because it can reach thousand of new possible clienteles faster, at lower costs and bigger impacts than any other media existing today. Furthermore, many brands that choose not to be interaction online are still present through paid advertisement. Being proactively present in anyway on online media social networking places assures brands an advantage over others.
Yet, being on line can make the brand, but it can also break it. Once online Brands have to work harder at always having something to say everyday, in order to keep their image current, being just present isn’t going to portray the ideal image of the brand. More so, other brands can easily tint your image if your response to the online social networking is slow or simply just not engaging. Rapid and quick responses to customer dissatisfaction and negative implications have to be upbeat and well turned-out in order to further attract other consumers.
Surviving while not online is possible, but defiantly not a good strategy, for competitors in almost every brand join social online media daily because it can reach thousand of new possible clienteles faster, at lower costs and bigger impacts than any other media existing today. Furthermore, many brands that choose not to be interaction online are still present through paid advertisement. Being proactively present in anyway on online media social networking places assures brands an advantage over others.
Wednesday, May 19, 2010
Info-Subscription Model
I believe info-subscription models will anger many information consumers as opposed to free, ad-support models. Yet, ultimately freemiums will segment readers by interest and further pay for the cost of more relevant information. The information industry will have to make the content on freemiums competitive and attractive to lure readers to purchase the subscription.
Information like software and products undergo cost of production which often is undermined. By applying the info-subscription model, the information industry will assure a certain amount of income that could support their institution as well as encourage and support well documented journalism, as opposed to just relaying on ad payments.
I don’t exactly agree with the fact that only the rich will have access to information. People pay for what they consume or what they are interested in. Everyone will ultimately have the information on the freemiums which will offer free news and often the “better” news in order to incite costumers. Those who are truly interested in certain information could then pay for the subscription they are interested in.
Information like software and products undergo cost of production which often is undermined. By applying the info-subscription model, the information industry will assure a certain amount of income that could support their institution as well as encourage and support well documented journalism, as opposed to just relaying on ad payments.
I don’t exactly agree with the fact that only the rich will have access to information. People pay for what they consume or what they are interested in. Everyone will ultimately have the information on the freemiums which will offer free news and often the “better” news in order to incite costumers. Those who are truly interested in certain information could then pay for the subscription they are interested in.
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