On May 21st 2010 TIME magazine dedicated its cover and main story to Facebook which is the biggest and fastest growing online media network today. Founded by now 26 year old Mark Zuckerberg in his Harvard undergraduate dorm room as a way to connect to other Ivy League students, Facebook is now …”The words third largest country by population.” This fast pace growth of this online network is confirmation of the thirst for online information and accessibility of today’s world.
The article emphasizes on the cultural shifts that has happened throughout the last decades and dwells on the fact the so many of us are so much more comfortable living our life’s online. Relating this to what we have constantly asked ourselves in the classroom will online media eventually take over written? I would definitely go further by questioning the fact that online social networking could substitute our social life’s concerning dating and meetings. More so, brands should defiantly thrive to become a part of social networking in order to get that competitive edge or at the rate we are going …..in order to compete with other brands.
Participating on an online social network like facebook on a personal level is a norm. Those who are not on it could be considered outcasts or not intune with today’s world. Eventually, this will happen with brands and products and maybe even news. Which makes me think of another subject we have discussed in class…will we have to pay to be on Facebook in the future? The article does not go so far ahead in telling us this information, but one can wonder. With so much news accessibility and free online marketing, interacting, selling and buying on one social media network…..who will eventually pay for all of this? Ones we are hooked up with so many friends and online appointments and entertainment will we have the power to just turn our backs on it or will we eventually end up paying?
Wednesday, May 26, 2010
Social Media Necessary for Brand Success or NOT?
In today’s world social online media is definitely needed for your brand to thrive. Through the social online media brands are reaching customers at there homes and workplaces far more frequently than television. Costumers and employees are interacting daily solving product or brand issues as well as introducing new markets and gaining rapid popularity. Nevertheless, brands can still survive without social media, but are soon left behind by those who are thriving in the social online media world.
Yet, being on line can make the brand, but it can also break it. Once online Brands have to work harder at always having something to say everyday, in order to keep their image current, being just present isn’t going to portray the ideal image of the brand. More so, other brands can easily tint your image if your response to the online social networking is slow or simply just not engaging. Rapid and quick responses to customer dissatisfaction and negative implications have to be upbeat and well turned-out in order to further attract other consumers.
Surviving while not online is possible, but defiantly not a good strategy, for competitors in almost every brand join social online media daily because it can reach thousand of new possible clienteles faster, at lower costs and bigger impacts than any other media existing today. Furthermore, many brands that choose not to be interaction online are still present through paid advertisement. Being proactively present in anyway on online media social networking places assures brands an advantage over others.
Yet, being on line can make the brand, but it can also break it. Once online Brands have to work harder at always having something to say everyday, in order to keep their image current, being just present isn’t going to portray the ideal image of the brand. More so, other brands can easily tint your image if your response to the online social networking is slow or simply just not engaging. Rapid and quick responses to customer dissatisfaction and negative implications have to be upbeat and well turned-out in order to further attract other consumers.
Surviving while not online is possible, but defiantly not a good strategy, for competitors in almost every brand join social online media daily because it can reach thousand of new possible clienteles faster, at lower costs and bigger impacts than any other media existing today. Furthermore, many brands that choose not to be interaction online are still present through paid advertisement. Being proactively present in anyway on online media social networking places assures brands an advantage over others.
Wednesday, May 19, 2010
Info-Subscription Model
I believe info-subscription models will anger many information consumers as opposed to free, ad-support models. Yet, ultimately freemiums will segment readers by interest and further pay for the cost of more relevant information. The information industry will have to make the content on freemiums competitive and attractive to lure readers to purchase the subscription.
Information like software and products undergo cost of production which often is undermined. By applying the info-subscription model, the information industry will assure a certain amount of income that could support their institution as well as encourage and support well documented journalism, as opposed to just relaying on ad payments.
I don’t exactly agree with the fact that only the rich will have access to information. People pay for what they consume or what they are interested in. Everyone will ultimately have the information on the freemiums which will offer free news and often the “better” news in order to incite costumers. Those who are truly interested in certain information could then pay for the subscription they are interested in.
Information like software and products undergo cost of production which often is undermined. By applying the info-subscription model, the information industry will assure a certain amount of income that could support their institution as well as encourage and support well documented journalism, as opposed to just relaying on ad payments.
I don’t exactly agree with the fact that only the rich will have access to information. People pay for what they consume or what they are interested in. Everyone will ultimately have the information on the freemiums which will offer free news and often the “better” news in order to incite costumers. Those who are truly interested in certain information could then pay for the subscription they are interested in.
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