@BPGLOBALPR admits on twitter about the disaster off the Gulf Coast….but its satirical nature enlightens twitter fans the obvious….its not really BP. On June 14 2010 Time magazine published an article www.time/tunein about the “Soul of Twit” and stars @BPGLOBALPR. How far will online media (Corporate PR) go? Online interactive media like the one in question can really influence and inform the public on what’s really going on when the authorities aka government and corporations don’t want to talk.
By this time we all know that BP is not reveling the real statistics and information on what’s really happening on the coast. Our government has given a seemingly vague response and all in all we stand only with an idea of the degree of what kind of a disaster it is, but not really. Twitter, an online media interactive tool, opens the floor for authors, journalist, researchers and individuals to speak their minds in 140 characters. @BPGLOBALPR was a twitter account that was opened just as these information mishaps regarding the oil spill disaster started popping up. Its satirical and funny twits tell us all the 411 on what’s going on or what could be going on at BP (depending on who is behind this account).
These “fake” accounts are an opportunity for corporations to market there product or hurt someone else’s. It could provide useful information or it could provide misinformation. This is why corporations should open a twitter account and be relatively active before someone else gets ahead of the game. In the case of BP, I’m glad this happened, whom ever is behind this and even if the information might be off someone is opening another stream of information other then the censored ones on television. But, in other cases it could really hurt the brand image.
Tuesday, June 8, 2010
Tuesday, June 1, 2010
Response: Does Every Internet website NEED an Interactive Community?
Every Internet website does not NEED an Interactive Community. I believe not every person is going to be comfortable in creating an interactive profile in every site they visit for information. Furthermore, not every individual is going to have the patience or the time to upload pictures, comments or chat every website they visit. Individuals tend to select their main websites and their specific few interactive communities they would like to participate, but most wont join all of them.
As we have notice with time many successful websites have been integrating an interactive community in some form or another. There is no doubt, that by doing this consumers feel more intouch with the website or the product in question. Having said that many content-based website as well as products reject the idea of an interactive website unless your content is free from controversy, politically correct or simply indespensable to consumers. Due to the fact, that the product or content is exposed to both positive and negative reactions.
There are online newspapers ( dominicanoshoy.com, accionverde.com) where comments from readers can be posted after each article. This can favor the vistor of the website by exposing the opinions of the readers of such website, but if the visitor does not agree or does not like the nature of the comments or the general ideals chances are many visitors wont be visiting the site often. In sum, I believe interactive communities for websites used strategically (depending the nature of the website) can make the website successful, but is not always a good move.
As we have notice with time many successful websites have been integrating an interactive community in some form or another. There is no doubt, that by doing this consumers feel more intouch with the website or the product in question. Having said that many content-based website as well as products reject the idea of an interactive website unless your content is free from controversy, politically correct or simply indespensable to consumers. Due to the fact, that the product or content is exposed to both positive and negative reactions.
There are online newspapers ( dominicanoshoy.com, accionverde.com) where comments from readers can be posted after each article. This can favor the vistor of the website by exposing the opinions of the readers of such website, but if the visitor does not agree or does not like the nature of the comments or the general ideals chances are many visitors wont be visiting the site often. In sum, I believe interactive communities for websites used strategically (depending the nature of the website) can make the website successful, but is not always a good move.
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